Filming Content at the NALP 2024 Conference in Boston

The Background

We connected with our client, Maurisa Jones, through Facebook, as she was looking for a videographer to capture video content for her clients at DueCourse, a coaching platform for Law Firms, while they were in Boston at the 2024 NALP Conference.

She was in search for someone who could direct her clients, make them feel confortable on camera, and be able to successfully conduct interviews on the fly and pull little stories out of the day.

We were a great match for this project.

The Primary Objective

Maurisa and her clients at DueCourse were looking to get a trove of useful footage captured throughout the day that they could use as event-specific content, as well as evergreen content to build out their social media accounts with personable video content.

The Primary Solutions

We decided that the best route would be to capture a shotlist worth of b-roll footage, as well as capture interview footage with the CEO and the Director of Purpose & Programs.

All of this footage would be captured in 4k traditional capture, so that it could later be repurposed, if needed, into 1080p vertical format for Instagram, TikTok, Facebook Reels, & YouTube Shorts. This ensures that the media can be used no matter what changes in the social media landscape down the road.

The Filming Process

I fit everything I needed for a day of capturing footage on the fly in a single (very heavy) backpack. This way, we would be able to be flexible as plans changed (as they often do during event coverage). After arriving in Boston, and traveling to the Hynes Convention Center, I met up with the DueCourse team and filmed b-roll with them at their booth. After the shot list worth of b-roll was systematically captured, we rolled into interviews. After deciding the interviews wouldn’t look their best at the booth because of the lack of natural light in the convention center’s main room, we found a space MUCH more abundant with natural light. The best part is that this new space was buzzing with as much energy as the main room!

At a typically interview filming, we actually wouldn’t want much natural light because I would have my full light kit with me, but as I had to fit everything needed for this day in a backpack, we had to get creative and find the light instead of creating it.

For these interviews, I decided to mic them up with my trusty Sennheiser G3 lavalier microphone. I chose this mic for two reasons. The first being that the setup is relatively small and quick to setup with no additional stand needed. Therefore, they could be easily transported and we could use them anywhere we wanted without blocking space at the actual event. The second reason was because lav mics are very good at blocking out external noise. So the natural loud chatter of the event goers didn’t matter as much and we would be able to conduct these interviews in the middle of the fun!

(Above) Behind the Scenes images & screenshots from the interviews

The Result

We were able to capture a lot of really great footage in a very quick day. In total we captured over 230GB of interview and b-roll footage, which was delivered to the client soon after the event via mailed external hard drive for them to keep.

Here’s what Maurisa had to say about her experience:

★★★★★
“I worked with Nate to complete a project for a client of mine. I had interviewed several videographers and knew pretty immediately that Nate was going to be the best fit for this project. My client was traveling from California to Boston for an event and we needed someone who understood storytelling to spend the day with my client. Nate was attentive before, during and after the event. Was even kind enough to buy and send us a hard drive to send us our content. Will hopefully have the opportunity to work with Nate in the future, he is truly a class act!”

And Drew, the CEO of DueCourse, and one of the interviewees at the conference had this to say:

★★★★★
“We worked with Nate to help us do some video coverage of a conference we were attending in Boston. He did an excellent job working with us before the event to make sure he had a great understanding of what we needed on event day. We built out a plan so that we knew exactly what was to be tackled and he asked tons of questions to ensure that he knew how best to approach the day ahead of him. On filming day Nate was flexible when plans changed, was great at directing our team on how to best answer questions and interact on camera. We had a great experience and Nate was an absolute joy to work with.”

Maurisa and her clients at DueCourse were both amazing to work with. A really easy-going and incredible group of people.

If you’re in Boston (or anywhere in New England or New York) and you think video production could benefit the growth of your business, book a free Discovery Call! We’ll chat and see what route is best for you and your business! I’m looking forward to meeting you.

Thanks for being here.

-Nate