Maine Lobster Now
How To Crack A Hard Shell Lobster
(Tutorial)
Saco, Maine
the goal:
Build trust and brand awareness with potential customers
Answer a customer frequently asked question
the videos:
Tutorial, Branded Video, Social Media
industry:
Direct to Consumer (DTC), Seafood, Maine Lobster
about the project
Maine Lobster Now wanted a video to answer one of their most common customer questions: How do you crack into a fresh Maine lobster?
To bring this to life, I partnered with Julien, the owner and CEO of Maine Lobster Now, to create two tutorial videos:
1. A detailed, step-by-step guide designed to be easy to follow along.
2. A shorter, fast-paced version optimized for Instagram, TikTok, and YouTube Shorts, giving viewers a quick rundown of the process.
Now featured on Maine Lobster Now’s website and YouTube channel, these videos help seafood lovers everywhere confidently enjoy their fresh Maine lobster.
About the Client:
Maine Lobster Now is a direct-to-consumer seafood distributor, delivering fresh Maine seafood straight to your door.
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Executive Producers: Maine Lobster Now, Julien Klenda
Producer: Nate Wind, Wind Media Co
Director of Photography: Nate Wind
Video Editor: Nate Wind
a look
Behind The Scenes
