How To Crack A Hard Shell Lobster
(Tutorial)
Maine LObster Now
about the project
Maine Lobster Now wanted a video to answer one of their most common customer questions: How do you crack into a fresh Maine lobster?
To bring this to life, I partnered with Julian, the owner and CEO of Maine Lobster Now, to create two tutorial videos:
1. A detailed, step-by-step guide designed to be easy to follow along.
2. A shorter, fast-paced version optimized for Instagram, TikTok, and YouTube Shorts, giving viewers a quick rundown of the process.
Now featured on Maine Lobster Now’s website and YouTube channel, these videos help seafood lovers everywhere confidently enjoy their fresh Maine lobster.
Maine Lobster Now is a direct-to-consumer seafood distributor, delivering fresh Maine seafood straight to your door.
the goal:
Build trust and brand awareness with potential customers
Answer a customer frequently asked question
Services:
Full-service video production
Thumbnail creation
the videos:
Tutorial
Branded Video
Social Media
industry:
Direct to Consumer (DTC)
Seafood
Maine Lobster
Location:
Saco, Maine
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Executive Producers: Maine Lobster Now, Julian Klenda
Producer: Nate Wind, Wind Media Co
Director of Photography: Nate Wind
Video Editor: Nate Wind
a look
Behind The Scenes
